ABOUT ME

As an accomplished creative leader with more than 19 years of professional experience, my career has taken me across the globe, from Australia and London to Austin, and I now call Los Angeles, California, my home. Perhaps my name's meaning ‘free as a bird’ potentially fueled my passion for traveling, a passion I've been fortunate to indulge in due to my possession of three passports.

In 2003, I embarked on my creative journey in Australia, joining the esteemed award-winning creative agency Chil3. There, I had the honor of being mentored by the renowned typographic creative director, Becky Chilcott. Simultaneously, I collaborated with Insomnia Design agency, managing an extensive portfolio of clients in the surf, skate, and music industries.

Upon my arrival in London in 2007, I secured contracts with renowned advertising agencies like McCann, Agency Inc, and Spy. I also had the privilege of working in-house at Harrods, the world's foremost luxury department store, as well as at TJ Maxx, a prominent American apparel and home goods company. Additionally, I landed a four-year contract with Sony Pictures Television and Head of Creative at the globally acclaimed Ministry of Sound record label, the largest dance label and club in the world.

After eight fulfilling years of personal and professional growth in East London–a period that I can honestly say was the most inspiring and transformative time of my life–I embarked on another bold transatlantic adventure in 2016 by relocating to Austin, Texas.

Like all creatives, I have engaged in incredibly exciting projects throughout my career, spanning the past 19 years. Notably, I co-founded Summer Moon and Co., a creative and combined tours booking agency for bands and brands. Now, my love for travel and new experiences has brought me to Los Angeles.

I possess decades of experience in various creative realms, ranging from print to digital. I am detail-oriented, thrive on building relationships, and genuinely partner with others to achieve business goals. My performance has consistently far exceeded expectations within the companies I have had the privilege to work for.

AREAS of EXPERTISE

Creative & Art Direction
Graphic Design Print & Digital
Personal & Company Branding
Brand Strategy
Advertising
Design Systems

Programs:
Adobe Suite
Figma
Sketch
Canva
Squarespace

2023

Awwwards
Certificate in Art Direction & Design Leadership

2023

Awwwards
Certificate in Art Direction Secrets to Create Unique Web Experiences

2023

TheFutur
Certificate Brand Strategy

2022 - 2023

Coursea
Certificate in Google UX Design Professional

2016

University of London
Certificate in Music Business: Records, Publishing and Finance

2010

Scala London
Diploma in Live Sound Engineering

2008

University of the Arts London
Certificate in Black Belt in Design and Typography

2000 - 2003

Central Institute of Technology
Advance Diploma in Graphic, Branding, Advertising and Multi Media Design

1998

Central Institute of Technology
Certificate, Photography 300 + Lightroom & Darkroom