HEAD OF 
CREATIVE

Client — Ministry of Sound Record
Label London

  • MOS stands out as the largest dance label globally. Apart from their night club in Elephant and Castle, they boast a shared workspace, private members' club, a global events operation, music publishing business, and even a fitness studio. Beginning as a freelance creative for six months, I eventually earned a promotion to Head of Creative, overseeing a small in-house team.

    Branding, creative & design for 50+ albums, advertising, video content, web design & merchandise.


    Year 2008 - 2010
    My Role Head of Creative
    Credits / My Team Project Manager & Assistant Lucy Watson/ Creative Designer Matt Wilson / Creative Designer Lee-Anne Gillies / Designer Emeline Lise/ Video Editor Marco La Nave / Video Editor Joshua Edmonds

Colorful promotional graphic for running shoes, featuring various iterations of the shoe's packaging design with bold text and vibrant graphics. The designs include labels such as 'Bitesize Edition,' 'Sprint,' 'Training,' 'Xtra,' and '10K Edition.'
Three identical running shoe boxes with bright green edges, brown tops, and pink text showing 'Running Tray' and 'Keep On Running', arranged in a row against a plain light background.
Recording of a music album titled 'Running Trax Xtra 5K and 10K Edition,' featuring five purple and green discs labeled Disc 01 and Disc 02, with a crown and logo on each.
Three copies of a DJ mix album cover titled 'Club. Artists SOS,' part of the Moscow Club BITE001 series, featuring a retro-style photo of three men in vintage clothing with a vintage gramophone, a lamp, and a colorful light show background.
Three men dressed in vintage attire sitting and standing in a room with a dark background and colorful laser lights. One man is standing behind two seated men; a gramophone and a dog are also present.
Open magazine with multiple pages showing images of two men, a dog, an abstract sculpture, girls with colorful socks, and neon lights.
A group of men posing with various accessories against a white brick wall, including one man wearing a space helmet, one holding a megaphone, and others holding signs and props, with a collage of smaller images and the word 'example' in bold letters
A man dressed in a reindeer costume with a confused expression, standing next to a handwritten note on yellow paper about last ones standing and running away, with a small drawing of bottles labeled "SOMETHING IN THE WATER".
A collage of photos featuring young people at social events, with one person in an astronaut helmet.
A collage of various photos, handwritten notes, and text. Includes images of young people, a man holding a megaphone, a woman singing, and a person on stage with a microphone. Handwritten phrases like 'HUNT GO QUIETLY', 'WATCH THE SUN COME UP', and '
Collage of four vibrant, eclectic posters for different event mashups, featuring abstract shapes, bold colors, and stylized images of music and dance elements, with details about dates and location at the bottom.
Collage of five promotional posters for events at Bristol University, featuring colorful graphics, speech bubbles with dates, and various thematic illustrations.
Three colorful, abstract graphic designs with the word 'ONITRASH' in bold black and white text, featuring various patterns, shapes, and textures, including moons, animal print, and lightning bolts.
Image of a website displayed on a smartphone, featuring a colorful graphic logo that says "UNI TRASH" with abstract shapes and clouds, along with menu options and a blog post titled "Who's In Membership."
Collage of colorful, abstract digital art images with the letters 'GU' on some of the images, featuring vibrant geometric shapes and patterns on a black background.
Multiple copies of the 2010 Clubbers Guide to Ibiza with a colorful geometric design on a black background and pink neon style text.
Lineup of six white T-shirts with black text and designs, featuring band and artist names, concert dates, and locations.
Three music album covers with similar designs. Each features bold, colorful text on a black background promoting an electronic music release by Sidney Samson, featuring Wizard Sleeve, Riverside (Let's Go!), and including tracklists, website links, an
A collage of screenshots from a music event's website, showing event announcements, images of the crowd, and performers, with yellow and black branding and logos from the Ministry of Sound.
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