BRAND Identity

Client — Longhorn Leisure

  • Longhorn Leisure specializes in private charters on Austin Lake. Luke approached me to develop the brand identity for his company and creating merchandise for their highly anticipated launch in 2020. The creative direction required a unique representation of lake vibes, with an aesthetic that would distinguish Longhorn Leisure within the bustling boating industry of Austin.

    Year 2020
    My Role Creative Direction & Design
    Deliverables Brand Identity

Blue logo of Longhorn Leisure Boat Rentals featuring a longhorn steer with a hat, sitting on a chair with mountains and waves in the background.
Five identical blue logos for Longhorn Leisure Boat Rentals featuring a stylized longhorn steer’s head and horns, with the company name surrounding the image.
Repeated pattern of a stylized illustration of two longhorn cattle with large horns, palm trees, and ocean waves on a blue background. Text reads "ATX Longhorn Leisure Boat Rentals."
Repeating pattern of blue silhouettes of people relaxing with palm trees and beach elements on a pink background, advertising ATX Longhorn Leisure boat rentals.
A collection of business cards for Longhorn Leisure Boat Rentals, featuring pink, blue, and white backgrounds with blue graphics of a woman, a longhorn steer, and nautical waves, along with contact information
Two white T-shirts on wooden hangers against a blue background. The front of the left shirt has blue text that reads "ATX LONGHORN LEISURE BOAT RENTALS." The back of the right shirt features a blue graphic of a longhorn steer with a sunburst and wave
Design with a repeated pattern of pirate figures and anchors in blue on white background. Also includes a letterhead with a logo and contact information for Longhorn Leisure boat rentals.
Pattern of blue printed stickers featuring a camel, palm trees, and the text 'ATX Longhorn Leisure' on white backing.
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