Label BRANDING + 
Album Design

Client — Erika Wennerstrom +
Heartless Bastards

  • When Erika Wennerstrom approached me to design a logo for her newly established record label, 'Sweet Unknown Records,' I was beyond excited to create a visual identity that would truly embody her vision. Additionally, she sought my expertise and consult on the creative direction and design for her upcoming album release, 'A Beautiful Life.'

    The logo we meticulously crafted for Sweet Unknown Records seamlessly weaves together diverse elements. It masterfully incorporates the symbolism of the Third Eye, representing inner vision and enlightenment that transcends the limitations of our physical sight. To emphasize its strong connection to the music industry, we artfully integrated a stylized vinyl record, instantly evoking the essence of musical expression. Lastly, we introduced a dynamic triangle into the design, symbolizing the power of manifestation, enlightenment, revelation, and a higher perspective.

    Year 2020
    My Role Creative Direction Consult + Design
    Credits Cover Photography/ Aaron Conway / Hair & Makeup/ Ashley Olivia

Collage of various geometric and abstract designs, including logos, line art, and patterns in black, white, gold, and pastel colors.
An infographic featuring three symbols with descriptions: a black and white concentric circle vinyl record labeled 'Record Vinyl' with the caption 'An analog audio recording pressed in vinyl'; a colorful eye symbol labeled 'Third Eye' with the captio
Three black triangles with colorful circular lines and the text "SWEET UNKNOWN" in the center of each, aligned horizontally on a gray background.
Colorful rainbow-themed album cover with a woman in a patterned outfit standing in front of a vibrant rainbow backdrop, with the vinyl record partially displayed beside the cover.
Back cover of a music album with tracklist and colorful abstract background featuring a woman in a patterned outfit standing with hands on hips.
Image of a solar eclipse with the sun's corona visible around the moon, against a starry background. There is text on the left side recognizing the song's credits and thank-yous.
Next Lev & Eye In The Sky