At the heart of Alive Culture is the powerhouse vision of its founder Jayne Gottlieb, who has crafted a space that is both a community, sacred space and a temple—a sanctuary for connection.

Inspired by the values of the Alive Principles, The Alive Culture is a global community of individuals who understand that their surroundings shape their realities. They navigate life with the belief that their individual well-being, as well as the health and longevity of their families, communities, and the planet, can thrive when they actively embody their highest aspirations. This shared vision becomes attainable when they unite to support, inspire, and connect with one another, nurturing their minds, bodies, spirits, and souls.

My role was to bring this vision to life through branding and its applications. Think Goop meets Soho House, meets LinkedIn. For the logo design, the 'A' in ALIVE beautifully represents a temple—a sacred space for spiritual seekers—embodying a minimalist, editorial, and sophisticated aesthetic. The brand colors capture the vibrant energy of this sacred space, reflecting the kaleidoscopic beauty of nature and celebrating the diverse experiences within their community. The photography is elevated and carefully curated to capture the essence of being part of a truly transformative experience.

Year 2024
My Role Creative Director & Designer + UX Website Support
Credits Strategy Jess Ewrat / Web & App Developer Brian Giometti
Deliverables Brand Book, App Design & Web Design